Clare Managing Editor
In an effort to promote tourism, Travel Michigan is bringing 2009 Miss Michigan Nicole Blaszczyk to Clare County.
Blaszczyk, 23, will be at the Mackie Rest Area, a Michigan welcome center, on Saturday from 1 to 3 p.m.
While at the rest area, Blaszczyk, a resident of Novi, is traveling to five of the state’s 14 welcome centers as part of the “2010 Pure Michigan Welcome Center Tour,” to greet visitors, talk about tourist destinations, answer questions and provide photograph opportunities for visitors, according to Travel Michigan, the state’s official tourism office.
On Saturday, representatives from the Clare Area Chamber of Commerce, Mt. Pleasant Summer Fest and the Farwell Area Chamber of Commerce will be on hand to promote local tourism opportunities.
Now in its third year, the Pure Michigan marketing effort continues this summer with television and radio advertisements, billboards and other initiatives, Travel Michigan Vice President George Zimmermann said.
Pure Michigan advertisements have helped the state’s tourism industry sustain nearly 200,000 jobs for Michigan residents and have generated almost $1 billion in state-collected tax dollars, Zimmermann said.
Tourism is a $17 billion industry in Michigan, he said.
Bringing Blaszczyk to Clare will give local residents a chance to meet her and learn about her reign as Miss Michigan, Zimmermann said.
“This is a unique opportunity to meet Nicole and learn more about her marvelous year as Miss Michigan, plus take advantage of all the great resources that our state’s welcome centers have to offer,” Zimmermann said. “We are extremely proud to parter with Nicole, who will help us highlight the truly unique destinations and attractions of our state.”
Michigan’s welcome centers were host to more than 7.4 million travelers in 2009 and distributed more than 5.3 million Michigan tourism industry brochures.
The Morning Sun