DSW Designer Shoe Warehouse
Proudly Announce the Return of the
Beloved Tradition - The Miss America Parade
Friday, January 14, 2011
Paris Las Vegas
highly-anticipated return of a beloved tradition, the Miss America Parade,
renamed the “DSW Show Us Your Shoes Parade” presented by DSW Designer Shoe
Warehouse! The parade will be hosted by the incomparable Robin Leach, who will
serve as Master of Ceremonies. For the first time since 2005, the 2011 Miss
America Pageant festivities will include this unique tradition in the host city
of Las Vegas, on Friday, January 14, 2011 at the Arc de Triomphe at Paris Las
Vegas. The event is open to the public, and the parade starts at 12 p.m. PST.
The Miss America Organization's Board Chairman, Sam Haskell III stated, “We are
proud to have partnered with DSW Designer Shoe Warehouse to be the presenting
sponsor for the 2011 Miss America Pageant, which will air live on ABC, January
15, from Planet Hollywood Resort & Casino in Las Vegas.”
The “Show Us Your Shoes” tradition of the Miss America Parade began in the early 1970s in Atlantic City, N.J, when a group of parade viewers in bleachers overlooking the boardwalk wanted to get a better look at the beautiful shoes the contestants were wearing while traveling the parade route in their convertibles. The contestants happily obliged and “showed their shoes” to the crowds, as they will proudly do when they walk the Arc de Triomphe at Paris Las Vegas on Friday, January 14, 2011.
“We are so proud to be contributing to this great tradition and are extremely pleased that all of the Miss America contestants will be wearing and decorating DSW shoes,” said Mike MacDonald, President and CEO of DSW Designer Shoe Warehouse.
Paris Las Vegas, located next to Planet Hollywood Resort & Casino, brings the romance and excitement of the European City of Light to the heart of the Las Vegas Strip. From its dramatic 50-story replica of the Eiffel Tower to authentic architectural reproductions, Paris Las Vegas transports guests to Europe's most romantic city.
To keep up to date on all the special events planned for the 90th anniversary of the Miss America Organization, visit the Miss America website at www.missamerica.org or follow the Miss America Organization on Facebook at www.facebook.com/MissAmericaOrganization or Twitter at www.twitter.com/MissAmericaLIVE.
January 15, 2011 @ 9 p.m. ET!