Jim Kollar's imaboobist.com is partnering with former Miss Michigan Ashlee Baracy in a monthlong city-wide fund-raiser to benefit the Susan G. Komen Detroit Race for the Cure.
“We're really excited about this, it'll have a positive effect on the city,” said Kollar, who created the .com as a fund-raiser for breast cancer awareness.
“We're seeing a tremendous number of local businesses willing to help,” said Baracy, who made breast cancer awareness her platform for Miss Michigan and her bid for Miss America because of mother Janet's battle with the disease. She has been cancer-free for six years.
“We're seeing a tremendous number of local businesses willing to help,” she said. “We see this as a boost for the local economy.”
The idea is simple: “Paint the Town Pink” is partnering with local restaurants to designate dates when each one will donate a portion of the day's profits to the Race for the Cure. Baracy and Kollar already have Buffalo Wild Wings sign up to donate 20 percent of the sales 11 a.m. to closing Oct. 5, and are working with several other restaurants. Kollar's hope is to have two restaurants each week participate this year.
“A lot of people are grabbing a hold of this,” Kollar said.
Kollar's Alleycat Designs, home of official imaboobist merchandise, will be selling T-shirts with the Westland's Painting the Town Pink logo, and businesses will have pink paper ribbons that customers can fill out hang in the store for a donation.
They plan to have a calendar printed that will provide a day-by-day listing of activities that will be posted on the imaboobist Web site and available at locations around the city like at city hall.
They recently received the approval of the Westland City Council to decorate the city hall grounds with pink ribbons for the event. The huge pink ribbons are from the Detroit Race for the Cure and are decorated by local kids, Baracy said.
Kollar was bouncing around an idea about getting businesses involved in a cancer fund-raiser with Westland Chamber President Brookellen Swope when a similar idea popped in his head. He immediately thought of Baracy and called her only to hear she was kicking around a similar idea after seeing Ludington's Pink Christmas fund-raiser for a breast imaging center.
Baracy and Kollar picked the Detroit Race for the Cure as the beneficiary because “75 percent of the proceeds stay in metro Detroit and support breast cancer screening, education and special treatment programs locally.”
In a letter to the City Council, they pointed out that “every three minutes a woman in the United States is diagnosed with breast cancer.”
“We believe this is an important choice for our community to heighten awareness and funds to find a cure for a disease that touches so many lives,” they stated. “Our goal is to have this be an annual fund-raiser every October for our city and see it grow larger every year and potentially become a model for other cities.”
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Source: Observer & Eccentric Newspapers and Hometown Weeklies